The buying public is a global network that is slowly gaining consciousness as a collective force. It is alert, interactive, and participatory. In this climate, corporations are rapidly outstripping governments as the dominant force in democratic society. The difference is that, instead of completing an electoral ballot paper, people vote with their wallets.
In future, it is clear that the top-performing organizations will be those that empower their employees and customers to play an active role in driving positive change. Those that do not are likely to see a decline in brand reputation and, by extension, a decline in profits.
Above all, people now care about how corporations are addressing their social and environmental impact. The Nielson Global Survey on Corporate Social Responsibility recorded that 50% of customers are willing to pay more for goods from socially responsible companies.
Beautiful Corporations specializes in helping companies harvest opportunities that are emerging from these fundamental changes in customer and employee perception. We develop engagement strategies that will stimulate meaningful interactions between corporations and people, helping to keep brands centre-stage, whilst serving people and planet.