HOW DO WE, AT BEAUTIFUL CORPORATIONS,
The Oxford English Dictionary defines ‘beauty’ as:
Yet we do not find this delineation to be all-encompassing, partly because, it only accounts for one aspect of beauty: its outward appearance.
Don’t misunderstand us, looking fabulous is a prerequisite for being beautiful corporation but, ultimately, beauty needs to do more than simply disguise the rot hidden within.
TRUE BEAUTY - IN ITS MOST COMPELLING FORM - ALIGNS BOTH INNER BEAUTY WITH OUTER BEAUTY.
They are of equal importance and, ultimately, being beautiful requires an holistic approach that will harmonise these composite elements.