WHAT DOES IT MEAN?
Many people we have spoken to have described Beautiful Corporations as a contradiction in terms. How can a successful corporation be truly beautiful – achieving beautiful things as well as being beautiful in the process – in today’s business landscape?
It is sometimes thought that capitalism - the playing-field of the corporation - is a fundamentally rapacious system that attracts financial wealth through unsustainable means.
This assumption is not only misleading, but it also undermines any business-led attempts to address globally significant issues, such as climate change.
Governments cannot be expected to shoulder responsibility for the world’s problems alone.
IN SHORT, WE NEED YOU CORPORATIONS.
It is our contention that the words ‘beautiful’ and ‘corporation’ must be compatible if we hope to affect tangible and responsible changes to the practical operation of our economies.